New Era Hospitality Marketing
Working in hospitality marketing takes a specific skill set and a genuine smile.
While we have been trending to a society dominated by video, social networks have changed all that and gave rebirth to the written word in 140 character snippets.
Good marketers know not just how to record metrics and what KPIs matter, but how to use that data to influence decisions at the strategy level and get customer buy in and create brand loyalists.
This involves both left and right brain thinking, as you can get pretty creative with how you use numbers to tell a story.
By understanding PR, social media and online marketing tactics you can successfully make the message overlap work for you.
While many marketers specialize in today's market, we have to transition to a practically diverse digital media background.
The guests of tomorrow will understand them all innately, and by devising campaigns that encourage cross channel overlap the hotel marketing teams will grow their return on investment.
Marketing leadership, a practical understanding of tools and technologies, fresh thinking, and an understanding of how to orchestrate buzz, should be infused into the hotel marketing teams daily operations.
Encouraged them to create digital media assets, connect strategically and in a world where content is advertising and advertising is great content they will become brand influencers with their finger on the guest's digital pulse.