CRM - Backend Marketing Strategy
CRM systems that help manage your backend marketing strategies are critical to a modern CRM implementation. Why? Because without CRM a sale is simply a sale - quite possibly a one-time sale. If you apply a backend marketing strategy, you are creating a customer who is invested in your success. As you increase a customer's experience level and buying frequency you should have a customer who feels a certain level of loyalty, if they are well-served.
In online marketing, 80-20 refers to a simple rule of thumb: 80% of your sales come from 20% of your customers. AKA, make your customers happy before all else because they hold the power in the relationship.
As an online small business your major goal is to continually grow your business and you can only do that by gaining new customers. However, marketing to gain new customers tends to be more costly than marketing to your existing customer base. A small business cannot and must not neglect your existing customer base.
- Focus your time marketing to a known target - your existing client base that is at your fingertips.
- Invest in new customer lead generation for the future health of your sales pipeline.
Provide your existing customers with gold star level service and you will be well rewarded in return. Not only will your customers make repeated purchases from you, but they are more likely to recommend you to others.
Your existing customers are the ones who feed your small business. They are already invested in your business. Show your customers what true customer service and quality product delivery really are by following up on backend marketing strategies, your business will flourish.
Link Building - How to Get Started
Link building is an important component in your overall SEO strategy. Search engines place a high emphasis on the types of links that you have pointing to your site and more often than not website owners fail to lay the groundwork for effective backlinking. Here are a few of the main tips on how to get started with SEO link marketing and link building.
Understand How Link Building Works
Before you begin to build links to your site it is important to understand that reciprocal links and irrelevant links are a thing of the past. In the old days of internet marketing the more links you had on your site the better regardless of whether or not they were relevant to the content on your website.
In today’s ecommerce environment, search engines place a high emphasis on the quality of your website as well as the quality of the links that point to your site. For example, if you have a site that contains high quality content that is useful to your readers you want to acquire links from other sites that are relevant to yours and also offer high quality content.
Know Your Market
If you understand your target market then you will have a good idea about what they expect to gain from your website. Comprehensive market research when you build your website will help you to find incoming links from other sites that are appropriate and relevant.
Develop Link Building Tactics
Once you understand the importance of high quality links and what your visitors expect to gain from your website you can develop an effective link building tactics. When you lay the groundwork for your plan you should decide what types of high quality websites you would like to obtain links from and how you are going to go about getting those links. These are websites that are respected by your target audience and are recognized by the search engines as relevant and high quality.
Plan Your Website
If you have developed sound link building tactics then you can plan the content for the pages of your website so that it is suitable to the incoming links that you want pointing to your site. If the content is relevant to the other sites that you want to link with, people will be more likely to provide their visitors with an incoming link to your site.
A lot of website owners think that link building is a one time affair. Not so. When it comes to link building and SEO link marketing it is an ongoing process that you must commit yourself to achieving if you are going to receive high quality targeted traffic to your website.