CRM - Backend Marketing Strategy
CRM systems that help manage your backend marketing strategies are critical to a modern CRM implementation. Why? Because without CRM a sale is simply a sale - quite possibly a one-time sale. If you apply a backend marketing strategy, you are creating a customer who is invested in your success. As you increase a customer's experience level and buying frequency you should have a customer who feels a certain level of loyalty, if they are well-served.
In online marketing, 80-20 refers to a simple rule of thumb: 80% of your sales come from 20% of your customers. AKA, make your customers happy before all else because they hold the power in the relationship.
As an online small business your major goal is to continually grow your business and you can only do that by gaining new customers. However, marketing to gain new customers tends to be more costly than marketing to your existing customer base. A small business cannot and must not neglect your existing customer base.
- Focus your time marketing to a known target - your existing client base that is at your fingertips.
- Invest in new customer lead generation for the future health of your sales pipeline.
Provide your existing customers with gold star level service and you will be well rewarded in return. Not only will your customers make repeated purchases from you, but they are more likely to recommend you to others.
Your existing customers are the ones who feed your small business. They are already invested in your business. Show your customers what true customer service and quality product delivery really are by following up on backend marketing strategies, your business will flourish.
