Written by Debra Leitl

If you conduct business online you should provide your customer base with some instant gratification.

Businesses start blogs every day on any number of topics.

Starting blogging on your website and use it as another way to build traffic.

Blog about something you know and let your personality come through in your posts.

Your customers will use your blog to informally get information about you, your products or services.

Engage with your customer to get them talking about your business.

Day 1

Start blogging

Deciding to start a blog is the easy part, select a blogging platform, customize your blog template and start writing a plan.

• What will your blog including to draw more traffic to your company web site?

• Will you would post frequently asked questions?

• Will you blog about your products or services?

• Will you encourage customer comments?

One thing's for sure the blog must be interesting, easy to read, and be relevant to your company's website.

Generate buzz on your blog with contests, coupons, and exclusive promotions for yourblog subscribers.

Start-up blogging is all about interacting with your customer. When they comment, answer without trying to sell them anything.