Written by Debra Leitl
CRM is a customer-centric business process that emphasizes the collection and analysis of data to enhance product development and drive sales from customized marketing campaigns.
CRM Provides real-time information to end-users at all levels of organization which empowers them to make more well-informed decisions.
Companies that deploy CRM successfully integrate CRM into every business process.
INVESTING IN A CRM PROCESS CAN RESULT IN BENEFITS SUCH AS
- Increased Revenues - learning about customers’ buying habits will enable you to offer the customer what she wants, when she wants it and at prices that she will be willing to pay thereby resulting in enhanced customer loyalty and increased profits.
- Price Optimization – You will be able to measure & analyze its customer’s perceptions, identify price elasticity and price sensitivity points.
- Effective Target Marketing – You will be able to direct unique offers to specific customer segments.
- Cost Reduction – will result from reduction of high cost customers & excess inventories as well as improved forecasting & purchasing.
