I rate blogging as the number 1 element in a CRM Strategy for one reason, instant gratification. I have always been a huge proponent of instant gratification, from the afternoon coffee buzz to twitter. I think that blogging is a solid platform to create and distribute your message or content, and get it in front of your audience so that they can feel your social capital. Blogs are by design informal, they open your organization up and personalize how your audience experiences your message. Blogs are a great tool when you have a story to tell. Anyone who uses the internet can manage a blog, so that the technical costs associated with telling your audience your story are low.