Since the dawn of the industrial age, if not before, businesses have used various systems to record, track and monitor their customers’ purchasing behavior and habits. The objective then, as it remains today, was to use the results from the analysis of the customer data to deliver growth, increase revenues and drive profits for the enterprise. Customer Relationship Management (CRM) and Analytics are therefore not new business tools, but rather the increased computer and technology capabilities of the modern era have made the benefits of CRM and Analytics more readily accessible to businesses of all sizes.
CRM Project Path I want to set forth a Five-Phase Approach to accomplish these objectives. Phase I (Database Development), Phase II (Pre Deployment Due Diligence), Phase III (CRM Deployment) will require the successful completion of both Phase I and II. At the end of the first three phases, You will have a fully loaded, consolidated and scrubbed database and a robust and scalable CRM platform. These phases provide the underlying infrastructure that will support Phase IV and Phase V. In Phase IV (Customer Analytics Program), a CRM project will receive a dashboard that will provide key performance metrics that will yield insight about your business and its customers. In Phase V (One-to-One Marketing Campaigns), a CRM project will use the gathered business intelligence to conduct customized marketing campaigns that will deliver growth, increase revenues and drive profits. Once successfully implemented, a CRM project places your business on a path to Double Digit growth.
