Leadership Team, Turbo-Net Solutions, Inc.
Founded by small business sales and marketing veterans, Lynn Diane De Marco and Rica M. Asaban, Turbo-Net Solutions, Inc. is built on a broad and diverse international experience base.
Lynn Diane De Marco - President & CEO
Lynn De Marco's specialty is Direct Marketing with a focus on Conversion Science. Over her career, Lynn has held leadership roles in marketing and advertising, brand awareness, retail sales, and sales management for small business. In the mid 1980's, Lynn, along with Rica Asaban, formed a commercial enterprise which focused on sales, marketing, and branding for the travel, real estate, health and wellness, and telecommunications industries. Over the years, Lynn sharpened her marketing skills and excelled at zeroing in on action and revenue generating advertising messages. In 2003, Lynn and Rica formed Turbo-Net Solutions, Inc. as they turned their sights to the internet and have been able to apply their extensive sales, marketing and brand management experience to that exciting new arena. Able to tune her paid search (SEM) and natural search (SEO) skills with a fast learning curve, in 2004 Lynn built a new shopping portal that grossed $1.5 million in sales in just over one year.
Lynn was born and brought up in Manhattan. While enjoying extensive global travel from an early age, she became conversant in several European languages. Educated in liberal arts with a photography major at Syracuse University’s School of Communications, she started her professional career in NYC as a staff catalogue photographer at the well known art auction house, Sotheby’s, where she documented the fine art and antiques that passed through its prestigious doors. It was there that she met her long time business partner, Rica Asaban. Transitioning into freelancing, her fine arts clients included Sotheby's, and featured The Museum of Fine Arts, Boston, The Museum of Fine Arts, Houston, and the B.G. Cantor Art Foundation. She also expanded her business to include photography in editorial, sales, marketing and advertising for a clientele that included Life Magazine, The New York Times, McGraw-Hill, Harry Winston, and Connoisseur Magazine. She has been published as the primary photographer in over ten fine art books.
Rica M. Asaban - Executive Vice President, Sales
Rica Asaban's specialty is Usability Studies with a focus on the Customer Experience. Over her diverse career, she has had an extensive professional life in photography, sales, marketing and advertising. Starting in the mid 1980's, Rica, in conjunction with her long time business partner, Lynn De Marco, managed a successful business which afforded her national level sales management, marketing, and retail sales experience in the travel, health, telecommunications, and real estate industries. Looking at the promise of the emerging internet, Rica and Lynn formed Turbo-Net Solutions, Inc. in 2003. At TNS, Rica took on the role of client relations and sales management where she has applied her solid foundation of design and usability expertise. Rica brings a discerning design sensibility and usability expertise to our client's digital channels. By running a website through an extensive marketing communications QA process, Rica interprets the data from the usability report and recommends changes which will improve the user experience and overall customer retention. Her usability studies also identify opportunities to boost customer loyalty, optimize website categorization, and provide analysis on product assortment. Focus group analysis, card sort testing, and eye tracking studies also fall under Rica's dominion.
Raised on three continents, Rica is trilingual. Starting out her career in photography as an advertising and consumer packaging staff photographer for Raymond Loewy–William Snaith Associates Inc. she was fortunate to work closely and learn from Mr. Loewy. For many years her photographs were in every home in America on front of the packages of popular foods like Triscuit, Wheat Thins, Chips Ahoy, and Team cereal, etc. Following Loewy, she joined Sotheby's auction house as a catalogue photographer where she met Lynn De Marco. As a freelance photographer, her many clients included Nabisco, Buitoni, Friendly's, NASA, Warner Lambert, Montgomery Ward, J.C. Penney, and Union Camp Corporation.
Debra Leitl - Executive Vice President, Marketing
Debra Leitl's specialty is Customer Relationship Management (CRM) & Direct Marketing with a focus on Ecommerce and Online Marketing Strategy Consulting. She has over 15 years of professional work experience in retail business management, strategic / management consulting, new business development, both physical and interactive marketing, client relationship management, customer acquisition and retention, Internet / ecommerce, email marketing, transactional email design, consumer loyalty programs, pioneering blogs as a customer communication tool, customer data mining and segmentation, paid search (SEM), natural search (SEO), web portal strategies, comparison shopping engine (CSE), optimized product editorial development, catalog segmentation and testing, affiliate program development and management, really simple syndication (RSS) and XML site feeds, website analytics, executive dashboards, consumer on-site search marketing, product merchandising, radio and TV commercial and editorial content development, outdoor media displays (billboards), and coordination of interactive celebrity events, interactive media displays with hi-def retail audio & video experiences, and retail gaming showrooms.
Debra enjoyed 7 years as Director of Marketing at J&R Music and Computer World, the largest single location consumer electronics retailer in the US, where she managed all focused online marketing efforts and was successful in building the company's online marketing presence into an “Internet Retailer” Top 50 Retailer of the Year for multiple years. Prior to coming to the east cost, Debra was Executive Chef at Golden Valley Restaurant and Brewery in Oregon, a 200 seat restaurant, where she oversaw all aspects of point of sale (POS) marketing, corporate and private functions, event marketing, and food and beverage operations. Debra joined Turbo-Net Solutions, Inc. as a managing partner in 2005.